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The remote work conundrum

The remote work conundrum

Everyone loves working from home. I certainly do. For context, I've been working remotely for over 15 years—way before it was trendy. The promise is simple: you get things done, produce measurable results, and people don't ask questions
Lesley Paone 11 Dec 2025
Send on Thursday

Send on Thursday

Thursday is the quiet moment in the Black Friday email storm—and that's exactly why we're sending then. While every other brand fights for space in the promotions tab, we're betting on less competition and better visibility with a last chance offer for non-buyers.
Lesley Paone 03 Dec 2025
Shopify + Freshly Flow for Batches

Shopify + Freshly Flow for Batches

Frshly Batch Inventory ticked most of the boxes for our Shopify traceability needs, but it was missing a couple of key features—displaying batch data in the admin and outputting it to our pick lists. With no workarounds from support, I built a custom Shopify Flow to solve the problem.
Lesley Paone 20 Nov 2025

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